Send Real Card From Me
10/06/08
The ecard space is a funny one. This is the space that is eating the lunch from the old paper greeting card space that's been around forever and a day. In some ways it's a normal case study of technology advancement over a paper based product. But I don't think it's that simple. Send Paper Card eCards are not exactly the same product as paper greeting cards. You buy a paper card at a store and physically write on it. An ecard comes from a company like Blue Mountain Cards and is completely electronic. The products here are just not the same. So in essence, the technology is really impacted the very product. This is not unique, just look at tvs, video games or any other electronic based market. More.